Petite Boutique was last weekend and I think for the first show, we did pretty well! People were generally really nice about my cards and I loved talking to everyone about old postage stamps and typewriters! I felt “in my element” for the first time in quite awhile. I loved telling people about the first USPS Christmas stamp and listening to customer’s stories about learning to type on a typewriter. (I, too, learned to type on a typewriter.)All of the artists showing at Petite Boutique were spread throughout the home. Shoppers went from room to room looking at each little “shop.” We lucked out and got the sunroom, which ended up being really beautiful, both on Friday night and sunny Saturday. The windows look out on Mills Park and some great fall leaf and people watching. I had such a good time planning my merchandising. It wasn’t perfect by any means, but I think it’s a good start for future shows. I made a simple banner out of airmail envelopes and twine and added my name with some chipboard stickers that I found at Michaels. I pinned the banner on my (very wrinkly) tablecloth. The banner held up well, though sometimes it got disturbed by shoppers. Ideally, it would be hanging high behind me so shoppers could see it, even if my booth was busy.
I displayed my “artist statement” on one of my typewriters. (I didn’t actually type it on the typewriter because I thought the type might be too small.) Only a few people read it, but it was nice to have out there so people could learn a little bit about how my cards are made. I displayed all of my holiday cards (boxes and singles) in old wooden boxes from my dad’s basement. I liked that they gave some height to the display. Single non-holiday cards were all in another wooden box in the center of the table. I don’t really have enough card categories to require dividers. But if I keep doing craft shows, I’ll probably invest in a tabletop spinner or try to think of a better way to display these. Customers didn’t seem to mind sifting through them, but for a busier show, I think better visibility would make it easier. I had two options each of letter sets and sticker sets. And I offered the Japanese New Year cards like the ones I sent out for 2016. I made a sample so people could see that they could add a creative touch to the cards, or just write a new year message. The letter sets did not sell at all, but the stickers and postcards were pretty popular. I also had a small display of framed and unframed quotes adorned with postage stamps. These sold really well, so I’m looking forward to adding some more to my shop soon. And last but not least, I had a wooden whale holding white and silver gel pens for sale. I sold a few cards with dark envelopes, so it was a good way to give people an easy option for addressing those envelopes. Naoto was an amazing help! He learned the details about my cards (he loved telling people about the unique encyclopedia page envelope liners!) so he could talk to people while I was finishing up with another customer or chatting with friends. I know lots of people do craft shows alone, but it was perfect to have moral support and help for my first show. (I secretly think Naoto enjoyed it as much as I did, too!)
Thanks to everyone who shared their craft show advice in the comments, in letters, and in person (Sean!) And I have to send out a heartfelt thanks to friends near and far who came to say hi and to support the show. You all made my day and I loved being surprised when I saw your faces in the crowd. And a huge thanks to our shoppers who all seemed genuinely excited about buying handmade and to Pleasant Home for organizing the event. THANK YOU!!
P.S. I’ve begun listing my greeting cards in my Etsy shop and will continue to add more over the weekend. (All of my greeting cards are listed, but I’d like to add boxed options and mix & match savings.) Stay tuned.