Okay, it isn’t necessarily that the pocket tissues are better…actually they are pretty scratchy. But if you go to any train station in Tokyo, someone is there ready to hand you a little pack of pocket tissues. Now, they aren’t handing you tissues out of the goodness of their hearts. The tissues are a form of advertising for local businesses. (The tissues above are from a drug store chain and a gym.)
Normally, I’m not a fan of walk-by advertising. Sometimes in Chicago, restaurants hand out menus on the street. Menus are not useful (unless I’m sitting in the restaurant ready to order), but tissues are. We accepted the tissues each time and used them to wipe the sweat off our brows (It was so hot during our stay!) or to blow our noses or to dry our hands (some washrooms didn’t have air dryers or paper towels).
A few years ago, Naoto went to Japan without me and came home with the Hello Kitty tissue holder pictured above. The Japanese tissues fit perfectly inside, so I have a little collection of refills to use this winter. Nothing makes me feel grown up like being able to find a nice clean tissue in my purse when I need one (even if it’s coming out of a Hello Kitty tissue holder!)
Something as simple as useful advertising…Japan Does It Better! (For more JDIB posts, click here!)